In Marilyn Minter's second gallery show at Regen Projects in Hollywood, the enormity of her new work reaches LA audiences in a timely fashion. The featured work contrasts monumental, hyper-stimulating imagery on large enamel-painted sheets of metal with black and white photographs of Minter’s mother from the nineteen-sixties. Hailing from Florida and paving her way as a New York based photographer, Minter explores themes that blend with dominant motifs of glamour that pervade the cultural consciousness of Los Angeles. In thinking about cultural definitions of mainstream perceptions of beauty, Minter adopts the imagery we see reflected upon us as consumers in advertisements while putting her signature twist in the work. 

The duration of the show strangely coincides with a judge-mandated order to shut down over 50 digital billboards across Los Angeles. Due to distractions on the roads, the flicker of cosmetic ads and weight-loss plans fell dark upon the arteries of the city. While the blank billboards have dormantly lay vacant until further notice, the lack of cultural perpetuation in beauty interrupts a distinct procedure of beauty in a real-time sense that plays with similar ideas Minter touches upon in her two bodies of work. While the slew of colors on billboard-sized paintings hang on the white walls of this gallery space in Hollywood, the vacant boards of the streets of Los Angeles wait for the okay to flash their lights again.

 

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Thank you to collaborators Justin Teichen and Gangplans for providing the film direction and music

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